Brave Futures

Brave Futures


Brave Futures is a new programme from Arts Fundraising & Philanthropy to support organisations to plan for the medium term. Support will include reviewing business models, building dynamic future plans and making difficult decisions. 


"Cultural organisations will need to become more entrepreneurial and develop business models that help them maximise income, reduce costs and become more financially resilient. We will expect them to look for opportunities to share services and explore mergers with other organisations."

- Let’s Create, Arts Council England


Transformational Change for Arts, Culture and Heritage Organisations 

The global context of 2022, with the cost of living crisis and ongoing impact of Covid-19, means that the arts, culture and heritage sectors may never go back to operating the way that they did before. New ways of delivering creative activity have emerged and a range of opportunities lie ahead. Sometimes, having conversations about change can be difficult. Organisations need structures and a confidential space to work through complex scenarios, for example, considering the viability of merging, of changing their operating model, or in some cases, thinking through how to wind up certain activites altogether. 


It is important that organisations have a confidential, experienced sounding board to work through scenario planning and to ensure that their mid-term business models are robust, achievable and capitalizing on the learning that they have experienced through the pandemic.  The Brave Futures programme is a strategic consultancy package led by Arts Fundraising & Philanthropy designed for arts, culture and heritage organisations that want to explore developing their business models in the mid-term.


Successful applicants will likely be experiencing substantial transition, a changing funding model, or perhaps new ways of working. The programme supports leaders and Trustees to work collaboratively to address future challenges, futureproof their business models and review their own viability.


The programme is developed bespoke to each individual organisation but likely outcomes include:

  • An agreed, tangible business plan for 3-5 years, aligned with current funding priorities; 
  • A refreshed sense of purpose in the leadership team;
  • An engaged board of Trustees, supportive of future plans. 



The Brave Futures programme is for organisations of any size, and all artforms – from small charities to universities and local authorities.

  • We have the capacity to support organisations between December 2022 and June 2023
  • We welcome applications from a wide range of organisations, reflecting the diversity of artists and audiences for art, culture and heritage across England. Our definition of diversity encompasses responding to issues around race, ethnicity, faith, disability, age, gender, sexuality, class and economic disadvantage and any social and institutional barriers that prevent people from creating, participating or enjoying art and culture.


Application Process

Applications for Brave Futures should be made via an Expression of Interest proposal. This should be no longer than three pages of A4 or a five-minute video and submitted by the CEO / Chair of the Board, to include:

  • A brief description and history of the organisation
  • A brief description of the organisation’s business model, mission, income profile and staff structure
  • A brief description of the organisation’s response to the Covid-19 pandemic and the impact of this as well as other challenges facing the organisation in the next three to five years
  • Why the organisation is interested in participating in the Brave Futures Programme


Shortlisted organisations will be contacted in November 2022, and the programme will begin in December 2022 and will run through to June 2023.


Expression of Interest proposals and any questions should be emailed to Arts Fundraising & Philanthropy Head of Programme, David Johnson at no later than 12.00pm (noon) on 25th November 2022