Digital Fundraising Strategy

Digital Fundraising Strategy

This course will be delivered virtually via Zoom in two separate 2.5 hour sessions.

The first of these will take place on Tuesday 1 February 2022 from 10am-12.30pm; the second will take place on Tuesday 8 February 2022 from 10am-12.30pm. Both of these are necessary to complete the full training.

If you have any questions about how this day will run virtually please get in touch with us at 


Moving online over the last year has opened up a whole host of new opportunities for engaging with your audiences and fundraising digitally. Now, it’s time to take stock of these resources and consider what digital fundraising can really do for your organisation, moving forwards with a strategy in place. 

This course will support you to look at what you already have and what you can develop, to help your organisation to grow your virtual presence and generate income most effectively online.

Who is it for?

Those with some understanding of digital fundraising looking to take the next steps strategically.

You will learn:

  • What your team can gather and learn from key insights and data
  • How to implement your ideas 
  • How to build your brand online
  • To support your organisation’s goals 
  • To build a roadmap to fundraise digitally

Get in touch to discuss multibuy options available for this and the rest of the courses over the season. 

Concessions are available for Freelancers, Sector Partner Members* and Charities and Arts Organisations with an annual turnover of 500K or less.

*Our current Sector Partners are: Association of British OrchestrasArts@LeedsArts Marketing AssociationContemporary Visual Arts NetworkFamily Arts CampaignNational Museum Directors CouncilOne Dance UKThe Audience AgencyUK Theatre

The rest of our booking information can be found here.

Standard access information:

  • Slides will be made available before the session for you to familiarise yourself with them if you like. We can provide these in the colour combination/font size that is most readable for you, please request this on booking. Please let us know when booking if it would be helpful for slides to be screen reader accessible.
  • All slides will be read in full as well as being shown on screen. Any pictures or diagrams will be fully described. Videos will be described before and after being played.
  • There may be some short tasks which require unprepared writing. There is not any pressure to feedback. The tasks will be included on the slides for you to complete in your own time.
  • We may use a virtual whiteboard and encourage participants to write their ideas. The ideas on the virtual whiteboard will be shared verbally with the group.
  • At some points you may be asked to contribute in smaller breakout rooms with other participants. At the end of these, one participant may be asked to feedback to the full group. 
  • We encourage participants to keep their cameras on so that the speaker can engage with the full group. If you would be more comfortable doing so you can keep your camera off.
  • There will be one short organised break at approximately half way through the session. You can turn your camera off or take a break at any point outside this.

We are happy to arrange live captioning or anything else that you think might improve your experience and help you get the most out of the training. Please note - to ensure we can accommodate you with a live captioner we may need a month's notice. 

Course Staff

Zoe Amar

Zoe Amar is widely regarded as one of the charity sector’s leading digital experts. She founded digital agency and social enterprise Zoe Amar Digital in 2013. Their clients have included Sense, Anglia Ruskin University and The School for Social Entrepreneurs.