Essentials in Application Writing

Essentials in Application Writing

This course will be delivered virtually via Zoom in two separate 3 hour sessions. The first of these will take place on Tuesday 21 February at 10.00am and the second will take place on Tuesday 28 February at 10.00am. It is necessary to attend both sessions to complete the full training.


This course explores the key skills needed to write strong applications and effectively communicate about your work to successfully achieve funding from Trusts and Foundations. As we recover from the Covid-19 pandemic, more organisations are competing to find funds to sustain their work. Therefore there has never been a more important time to learn how to communicate your story to funders and stand out from the crowd. 


Who is it for?

This course is aimed at those new to fundraising, those looking to achieve multi-year funding support, or launch a big project in a new area, or for those just looking for a refresher in this important area of fundraising.


You will learn:

  • How to craft and build an effective fundraising Case for Support 
  • How to write persuasively to win funding
  • How to respond to funding criteria
  • How to research funders
  • How to prepare effective budgets that tell your story
  • How to build relationships with Trusts and Foundations for the long-term
  • The latest trends in Trust and Foundation fundraising


Get in touch to discuss multibuy options available for this and the rest of the courses over the season. 

Concessions are available for Freelancers, Sector Partner Members* and Charities and Arts Organisations with an annual turnover of 500K or less.


*Our current Sector Partners are: Association of British OrchestrasArts@LeedsArts Marketing AssociationContemporary Visual Arts NetworkFamily Arts CampaignNational Museum Directors CouncilOne Dance UKThe Audience AgencyUK Theatre


The rest of our booking information can be found here.

Course Staff

Fern Potter

Fern Potter has been mentoring and advising colleagues in the arts for many years, both as a regular trainer for Arts Council England and as a lecturer in Fundraising for the Cultural Sector at City, University of London (MA Arts Management).