TikTok for Arts Fundraising

TikTok for Arts Fundraising

This course will be delivered virtually via Zoom in two separate 3 hour sessions. The first of these will take place on Tuesday 21 March at 10.00am and the second will take place on Tuesday 28 March at 10.00am. It is necessary to attend both sessions to complete the full training.


This course explores TikTok as a platform, and its potential to grow new audiences and support your organisation in fundraising. TikTok has been downloaded over 3 billion times and it has been predicted that there will be over 15 million active users in the United Kingdom by 2025. To achieve success with TikTok, organisations need to understand how to use the platform effectively for fundraising, what the key trends are, and how to maximise engagement and reach.


Who is it for?

This course is aimed at those with a professional TikTok account who are interested in further exploiting the platform for audience engagement and fundraising, as well as those new to the platform who would like to find out more about using it in the future.


You will learn:

  • What TikTok is and how to use it
  • What the key functions are and how you might use these to promote your cause
  • How others are using TikTok to develop their audiences and leverage funding
  • Creative ways to generate content for your channel
  • TikTok hacks and tips
  • How to set achievable goals and KPIs to measure success


Get in touch to discuss multibuy options available for this and the rest of the courses over the season. 

Concessions are available for Freelancers, Sector Partner Members* and Charities and Arts Organisations with an annual turnover of 500K or less.


*Our current Sector Partners are: Association of British OrchestrasArts@LeedsArts Marketing AssociationContemporary Visual Arts NetworkFamily Arts CampaignNational Museum Directors CouncilOne Dance UKThe Audience AgencyUK Theatre


The rest of our booking information can be found here.

Course Staff

Nana Crawford

Nana Crawford is an award-winning Social Media Manager for the British Red Cross. With over a decade of experience in leading on seamless and effective social media strategies, pushing creative boundaries, and challenging perceptions, she’s worked across retail, hospitality, entertainment, government, and now the charity sector.