Fundraising Culture Change Programme

Fundraising Culture Change Programme

Fundraising Culture Change 2020 – a dynamic programme supporting organisations to grow, change and secure their future in challenging times

Transformational Change for Arts, Culture and Heritage Organisations


Funded by Arts Council England, The Fundraising Culture Change programme is a tailored consultancy package led by Michelle Wright, CEO of Cause4 and Programme Director of Arts Fundraising & Philanthropy.


Designed for arts, culture and heritage organisations experiencing substantial transition or change, the programme supports leaders and inspires teams to work collaboratively towards a sustainable increase in fundraising and income generation.

    What will my organisation gain?


    As we recover and build back after Covid-19, it’s easy for organisations to become inward-facing. They may struggle to build strong external relationships and stop looking outside of their organisation for fundraising opportunities. Right now, it is more important than ever that arts organisations have the fundraising strategies and internal cultures required to survive and be resilient.


    Fundraising Culture Change is for:

    • Leadership teams
    • Board members
    • Staff
    • Volunteers


    The programme will build new ways of working through:

    • Reflecting on internal culture and ways of working
    • Looking at business models and approaches to income generation
    • Inspiring leaders to seek out new fundraising opportunities and partnerships with confidence
    • Supporting teams to feel ownership of their work
    • Developing fundraising skills within the workforce
    • Redefining ways of working to foster innovation and growth


    The programme is bespoke to each individual organisation. Previous participants have developed business plans, fundraising strategies, major donor implementation or corporate fundraising strategies – the programme works with whatever is most pressing for the organisation.




    The Fundraising Culture Change programme is for organisations of any size, and all artforms – from small charities to universities and local authorities.


    • We have the capacity to support five organisations between September 2020 - March 2021 and will aim to work with one organisation from each Arts Council England geographic area. 


    • We welcome applications from a wide range of organisations, reflecting the diversity of artists and audiences for art and culture across England. Our definition of diversity encompasses responding to issues around race, ethnicity, faith, disability, age, gender, sexuality, class and economic disadvantage and any social and institutional barriers that prevent people from creating, participating or enjoying art and culture.


    What previous participants say:


    The Culture Change programme enabled a fresh approach to assessing our organisational culture, providing support and advice which has helped us to move forward in an informed and re-invigorated way.

    Claire Somerville, Chief Executive Officer at Babylon Arts


    Culture Change was strategic but also practical, we had open discussions and moved forwards a culture of fundraising within the organisation

    Catherine Herbert, Deputy Director of Whitstable Biennale 


    I can't advocate for Michelle strongly enough. Her delivery has been as close to perfect as possible.

    Mark Davyd, Chief Executive Officer at Rhythmix Music

    Expression of Interest proposals and any questions should be emailed to Arts Fundraising & Philanthropy Head of Programme, David Johnson at no later than 12.00pm (noon) on 31st July 2020.


    Find out all the details in the Culture Change callout!